The Attitude

Design first, develop once.

No Fuss! We build complicated web applications and chew gum at the same time.

Our unique combination of product management, user experience, testing and design combined with state-of-the-art browser-based application engineering, allows us to deliver amazing solutions with confidence.

What is even more amazing is that the customer’s expectations are managed throughout the entire process with visuals and approvals along the way, so there are no surprises.

While it is nearly impossible to know every aspect of a respectfully sized, unique application up front, you might be surprised at how much you can know when you design it first! We treat complicated, digital projects more like building a skyscraper rather than the “agile” and endless sprint feeling most projects carry with them.

The Inspiration

Better Projects Through
Better Products.

Our focus is truly on the success of the product itself, not just the project. We feel that nothing matters more than the success of the product in the marketplace. Because when the product is a success we all win and project difficulties are easier to take, but if it fails in the marketplace even the perfect project was a complete waste.

This is why SORBIE is a user-focused digital product consultancy aimed at the success of the end product and provides User Interface/User Experience (UI/UX) development services for engineering firms, agencies, start-ups, and other organizations across multiple industry segments. We have been mostly focused on capital markets solutions (trading UIs, customer portals, client onboarding) but also Include industries like: healthcare, data intelligence, not-for-profit, law, and public sector organizations. Products with our UI's have helped raise Millions in start-up funding in the last couple years with VC firms saying that our UI's are the best they’ve seen. Our work is very protected, examples are shared on request and by client relevance.

We drive our projects with an efficient, user-driven perspective. This process allows us to tackle the most complicated of applications in an agile approach with little waste and well-managed expectations for the client along the way. Much more importantly, our focus is truly on the success of the product itself, not just the project.

Some of our current projects include:

  • Futures and options trading applications
  • Exchange trading and admin interfaces
  • Transportation Data application
  • Cryptocurrency trading and wallet
  • Data Governance platform
  • Experience with designing UI's for various new assetclasses

The Process

Start with the end in mind.

In a way, what our teams do is very simple: we plan as if we know everything about a project (detailed prototypes, waterfall–ish), but then we engineer the project iteratively like we know little, (wireframes and agile scrum–ish or kanban) so we can tackle unknowns and each iteration can be a valuable and working piece of code.

Combined with our UX process the overall way we tackle our client's complexity is smooth and steady with developed experience used in many environments for over 10+ years.

Key Benefits Include:

  • Clear business goals set from the start
  • See what the final product will look like, and how it will operate, before spending the development budget
  • Efficient use of development time by building only what has already been designed, tested and approved.
  • Happy, well directed and informed engineering teams with a clear, consistent workload.
  • Happy clients with well-managed expectations.

Processes and Deliverables may include things like:

  • Business analysis
  • Application prototyping
  • Establishing user personas
  • Defining use cases
  • Interaction and visual design
  • Front-end development